Industry Professionals are Ambassadors

Here is a 3-part Summary (For those not in the firearms industry, replace industry related trade organization when applicable):

1.) Don’t just JOIN; Become an NSSF Ambassador!
2.) Mimic NSSFs "award-winning" marketing, research, and communications teams by incorporating videos and social media to attract the masses!
3.) Educate and promote NSSF efforts and Programs to avoid duplicating efforts.

The main reason I am involved with NSSF is because I believe in the mission; “To promote, protect, and preserve hunting and shooting sports.” The NSSF has been around since 1961 and continues to advocate, lobby, and educate for the preservation of our industry. Don’t just join, give financially as you are able, and get the most out of your membership by becoming an ambassador! Consider the benefits of being an ambassador:
-In today’s age, joining an established trade organization allows you to contribute to your industry on a larger scale.
-The lobbying presence NSSF has been fighting for our rights since 1961. Spend 15 minutes a week reading up on NSFFs updates via newsletter or a simple search online. NSSF provides resources for ways you can contribute to preserving our second amendment rights.
-NSSF serves retailers, ranges, manufactures, distributors, and the sport itself through education and advocacy. KNOW what they are doing on a larger scale so you can tailor your efforts locally.

-Two words- Shot Show! Join your trade’s in-person annual event to become a part of their efforts. Being there, in person, 1.) provides benefit to your personal growth and 2.) allows for YOU influence the organization. (Note: This is particularly important for women in the firearms industry because we are still a minority.)
-The NSSF is great at researching trends in our industry through market analysis and we can use it to grow our business. You can use the reliable data they provide to further educate and serve your clients.
-The education programs provided by NSSF range from the beginner’s First Shots program, continuing education through collegiate programs, and more expert level trainings. Its efforts also support programs run by independent ranges and training businesses. Know what they do and tailor your own trainings to provide complimentary or more advanced /specialized offerings locally. By not duplicating efforts, we can work smarter and provide more value to our industry and our community.

THE CHALLENGE to industry professionals!
1.) Join, if you haven’t already AND encourage others to do the same!
2.) Paying attention to NSSF’s “award-winning” communications team for ideas to incorporate more videos to attract more interest in firearms from the general public. Let’s also use the research they provide to educate the general public on accurate/reliable information about our industry.
3.) Let’s not duplicate efforts! Become educated on the tools and programs offered by NSSF so that we can tailor our trade programs and tools to better serve our communities. Let’s also do this by building the positive reputation of NSSF by encouraging others to become ambassadors as well. The best part about this is we can achieve more when we work together!

For more information on NSSF, please visit www.nssf.org.